Nokia

Disrupting the market

In this project, we aim to revolutionize Nokia's approach to product and service offerings using UX Strategy and Design Thinking, with a goal of creating a disruptive solution aligning with Nokia's commitment to productivity, sustainability, and inclusivity across networks.

Brief

Pick a company that is not recognised by innovation or design. Create a new solution based on their core service/product. (How the design process can be used to achieve this goal?)

Role

UX Strategist. I advocated design systems and ecosystems, value creation and new business models in collaboration with 3 colleges.

Time

2021 August, 3 Weeks

Project summary

The primary goal was to bridge the gap between business objectives and users' needs, keeping the company's structure and current state at the forefront from the start.

Here’s how the project was executed:

  1. To consolidate research, insights, and actionable ideas, we conducted a one-week “Design Sprint.” During this period, we assessed Nokia’s current standing: once globally recognized in telecommunications, the company no longer holds the same status. We saw this as an opportunity to leverage its heritage and reposition Nokia as an industry leader through standout products and services.
  2. We believe our proposal can enhance the company’s revenue, boost brand recognition, and open doors for future innovations.

Challenge

Based on research data, Nokia’s objectives are clear:

  • Continue positioning itself as a growth-driven company
  • Increase visibility in new markets
  • Expand its business footprint

“World-leading productivity is critical for our future success.”

The challenge for Nokia, then, is this: How might Nokia become a globally recognized leader in innovation?

Our primary goal was to design a market-leading solution that leverages blockchain technology to help Nokia stand out and redefine its position in the industry.

Solution

With the complexities and costs of solo mining making it challenging for users, Nokia’s solution removes the technical barriers entirely.

We developed a cryptocurrency mining system where Nokia offers a Mining-as-a-Service (MaaS) platform. This platform enables users to generate passive income through various subscription options and investment plans. With this approach, users can invest in Nokia’s digital tokens or other cryptocurrencies, benefiting from a secure, sustainable mining operation without managing the technical setup or equipment maintenance.

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